The typography of the KONOZ brand is a luxurious, classical serif typeface that exudes sophistication and elegance. The typeface complements the intricate details of the diamond and ornaments and is perfectly balanced with the Arabic name (كنوز ) which means "the treasure box." The combination of the Latin and Arabic scripts creates a harmonious blend of cultural richness, emphasizing the brand's global appeal.

The color palette of KONOZ is inspired by the mesmerizing reflections and hues of gemstones. It consists mainly of rich, jewel tones, including deep sapphire blue, emerald green, and amethyst purple. These colors are complemented by accents of gold, which symbolize luxury and opulence. The color palette is versatile, allowing for various combinations that evoke a sense of richness and sophistication.

To further enhance the visual identity of KONOZ, custom patterns and textures inspired by the facets of gemstones are incorporated into the brand's design elements. These patterns can be used as backgrounds, overlays, or accents, adding depth and dimension to the brand's visual language.

The KONOZ brand features rich, detailed illustrations of gemstones and diamond reflections. These illustrations showcase the natural beauty and complexity of the precious stones, while also highlighting the brand's commitment to craftsmanship and attention to detail. The imagery is used across various touchpoints, from packaging to marketing materials, creating a cohesive and memorable brand experience for customers.