To create a new forward thinking urban community meeting the needs, trends, and aspirations, of all generations, genders, and stakeholders. To challenge, test and innovate new configurations of places to live, work, and experience on Riyadh’s Golden Strip. These new urban living environments will fuse living space with residential, commercial, and leisure responding to new generational trends, patterns, and attitudes to live and relax.
To create a human centered experience for all residents, visitors, tourists, and local community alike. To create commercial value that not only builds on the key cultural assets but also through innovative commercial thinking, enhances and adds value to these assets. This increases connectivity, identity, and compatible uses, increasing awareness and visitor experience and spend.
To create a truly pedestrian environment, the vehicular traffic needs to be separated.
from the pedestrian activity. The pedestrian, the cyclist, and the public transport user need to be prioritized. To create a coherent identity and development brand for the project infused by culture, supported by real communities, and enlivened by residents, leisure, commercialism, and activity.
Strategically positioning feature facades that reflects the characteristics of the four corners of the scheme, to give different arrival experiences to the retail loop from each of the entrances.
Each corner has its own Jewel moment that creates spaces for new & innovative concepts, focusing and evolving around the new generations of Saudis.
An Iconic piece in the heart of the golden strip of Riyadh, that attracts people to enjoy the best views of the city.
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Inspired by the natural settings of the Kingdom, its design derived from the Strata from the landscape, with its centre the hidden jewel from an oasis.
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Creating enique experiences for the new audiences as a unique destination in Riyadh for multiple events with experiential and experimental Retail / entertainment / F&B concepts.
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Focusing and evolving around the new generation of Saudis who drives culture and commerce of Riyadh, creating spaces for new & innovative concepts.
